No Kidding!

Analysts and experts often conclude the obvious.  In reporting on sales at the start of the holiday season, it has been pointed out that discounts over the weekend were responsible for a surge in consumer spending.  But, of course. You don't need a college degree to realize that all that overpriced merchandise will not sell until prices come down considerably.  So, consumers will postpone buying it, until stores become convinced that no one is going to pay the current price, and they have to apply a discount.

The fact of the matter is that most goods on the market are not immediate necessities, so, if the consumer finds them too expensive, all he has to do is wait for the price to come down, which will surely happen, sometimes very quickly, as a mounting inventory is untenable.  Common experience bears this out yearly.

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