A Woman's Makeup

I'm all for truth-in-advertising as a legal principle, but distinctions should be made between matters to which it applies. There are, to be sure, health and safety concerns that must be addressed in requiring a high standard of veracity of claims of what a product or service will do. But, for the most part, I think that we all agree that the cosmetics industry deals in fantasy and fabrication. Women knowingly delude themselves into thinking that those products will really make them look better and younger, although, deep down, they know that it's just not true. It's  the feminine condition, that keeps them going back to the cosmetics section, hoping against hope.

So, no one is really fooled when seeing the airbrushed ads of Julia Roberts and Christy Turlington that England has just banned for being excessive. Women know and they don't care. They will continue to buy those products, not because they have been duped into believing that they work miracles, but because it's in their DNA to try to improve on nature and because they are unable to believe that most men don't care for all that makeup.

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