Bem!

Rio is on the right track, going after "visual pollution", especially at the beach area. Advertising is a legitimate business practice, but it usually goes too far, and ends up spoiling whatever view there may be. In Rio's case, the view is spectacular, so it deserves the highest degree of protection. A lot of places around the globe -- Puerto Rico included -- would do well in following Rio's example. Business should realize that interfering with nature's beauty breeds ill will for a company and its products or services. There are enough other venues through which that information can be relayed to the consumer, without shoving it in his face and preventing him from enjoying nature's wonders.

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