This Customer is Always Right

When you're dealing with the world's biggest market -- over a billion potential customers -- you have to be very polite and bend over backwards to please. This is the lesson learned by Apple, whose CEO has publicly apologized to the Chinese for, at least, the appearance of arrogant behavior and problems with the warranties and general customer service. You just don't alienate the Chinese, if you want your company to grow and your profits to increase. On the contrary, you kowtow very humbly, which is what Tim Cook has done so ostensibly.

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