«Salud, Juan Valdez!»

Who knew? It seems that Colombians are not the great coffee drinkers the world has supposed them to be. This has come to light, now that Starbucks plans to invade Juan Valdez country. I would have thought that the American franchise -- frankly, overrated -- would have no chance in a nation of knowledgeable coffee people, but, apparently, though Colombia has great coffee, that doesn't necessarily translates into coffee connoisseurs. The local Juan Valdez franchise doesn't do as well as it should, so Starbucks could give it a run for its money.

Let's hope not. What we need in Latin America is successful entrepreneurship to withstand the foreign one that, ultimately, takes its profits elsewhere.

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