Limbaugh's Lesson

As was to be expected, it took the loss of sponsors for American radio commentator Rush Limbaugh to "apologize" for calling a college student a "slut" for her remarks before a Congressional committee on the issue of health-plan coverage of contraceptives. No reasons were convincing enough to get him to retract -- on the contrary, he stood his ground -- until some big sponsors cancelled their financial support and called upon others to do so. Limbaugh may have a big mouth, and an offensive one, at that, but "money talks" louder.

The lesson is clear: in the U.S., it doesn't really matter if you're right in a dispute such as this one; if you want to get results, you have to hurt the offender financially, otherwise, that person won't budge an inch.

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